Advanced Smart Assets differ from other smart assets in two main regards:
• They allow for the definition of a series of ‘variants’. These typically might represent elements within a web page (such as a hero image or banner). Default content can be defined for each variant. ‘Messages’ can then be created, which allow for the overriding of each variant when a message is determined to be appropriate to be served.
• They allow for the definition of qualification rules at messages. These can be used to determine whether a specific message is appropriate to be served, in accordance with a recipient or visitor’s being targeted by an RPI rule, or having previously received messages.
An advanced smart asset’s content panel contains the following:
• Configure Outbound Support section: please see the Rule smart asset documentation. Note that advanced smart assets are never supported in Batch Outbound mode.
• Tabset: exposing Variants and Messages tabs.