Qualification rules are used to determine whether a specific message is appropriate to be served, in accordance with a recipient or visitor’s being targeted by an RPI rule, or having previously received messages.
The tab contains the following:
•Add Qualification Rule: clicking this button displays the Choose Qualification Rule to Add dialog:
Three options are presented:
o Add Message Rule: limits the message's audience through a Selection Rule or Realtime Decision. Only individuals targeted by the selected rule will qualify to receive the message.
o Add Local History Rule: limits the message's audience according to previous receipt (or non-receipt) of a message from the current advanced smart asset. For example, you may only want a message to apply to a visitor who has not previously been served a message from the asset.
o Add External History Rule: the message's audience according to previous receipt (or non-receipt) of a message from another advanced smart asset.
You can select an option to add a qualification rule of the appropriate type to the message. You can also close the dialog using the button provided (clicking off the dialog has the same effect).
•Qualification rules list: all qualification rules defined for the current message are listed. The following sections describe the properties at each qualification rule type.