A data process block allows you to invoke the execution of a RedPoint Data Management (RPDM) project from within an audience.
A data process block is configured with a data process project. Data process projects are managed within their own dedicated configuration interface. Each data process project contains a reference to an RPDM project.
A data process project can (but does not have to) execute its RPDM project against the dataset provided as the block’s input. Optionally, it can write the results of project execution to a data warehouse table. For example, a series of customer records supplied as the input to a data process block can be passed to its RPDM project, and a score generated for each record therein. A series of bands can be defined at the data process project, which leverage the execution results – for example, creating High, Medium and Low score bands.
For more information on data process projects, please see the Configuration Workbench documentation.