RPI Realtime

RPI Realtime consists of a suite of functionality that allows you to make decisions about the most appropriate content to be displayed to a person of interest in real time.

Typically, RPI Realtime is used to make such decisions in the context of a web page (either an RPI landing page, or an externally-hosted web page), with the most appropriate content being rendered to a page visitor.  However, its capabilities extend beyond this use case, with the RPI Realtime API (Application Programmer’s Interface) facilitating leverage of its capabilities in a range of contexts – e.g. Internet of Things (IoT) devices and inbound call centers.

This document consists of the following sections:

•      Using RPI Realtime: describes the contexts in which RPI Realtime can be used.

•      Building up visitor profiles: explains how each unique visitor is assigned their own visitor profile, in which details of their known data and actions can be stored.

•      Making realtime decisions: discusses how the entities provided by RPI can be leveraged to make sure that the most appropriate content is displayed.

•      RPI web forms: describes how web forms created in RPI can be used to elicit information from site visitors.

•      RPI web events: gives an insight into the types of visitor activities that are monitored by RPI Realtime.

•      RPI Realtime and the data warehouse: discusses how RPI Realtime reads data from and writes data to RPI’s marketing data store.

•      RPI Realtime Architecture: gives an overview of the structure of and technologies behind RPI Realtime’s architecture.

•      RPI Realtime Audit