RPI Realtime automatically records details of the following web events in a visitor’s profile:
•Page visit
•Link click
•Form submission
In addition, the following states, which are also made available by default, require configuration of Realtime Plugins in order to be leveraged in the tool.
•Recent Items:
o Add Item
o Clear
o Remove Item
o Update All Items
•Shopping Cart:
o Add Item
o Clear
o Remove Item
o Update All Items
o Update Quantity
For more information, please contact Redpoint Support.
You can also define any other required custom web event states and metrics in a Web Events Adapter. Having done so, call to the RPI Realtime API can be used to record state or metric values for a site visitor.
Web events adapters can be associated with a landing page to define goals for a page. Goals can be used in realtime decisions or by goal smart assets.
Web events standard and custom states and metrics can be used:
•To trigger action within an RPI interaction workflow. For example, an interactive activity might monitor for visitors’ clicking on a specific link, and initiate action on the occurrence thereof.
•For reporting purposes in the following contexts:
o Interaction results
o Realtime Tracker
o Realtime Details
•To make realtime decisions using a web events decision.
•When defining goals in a goal smart asset.