Decision Scorecard

The decision scorecard is a specialized file type that is managed in the Rule Designer.

Decision scorecards allow you to gather together a number of realtime decisions, and assign to each a numerical score value, creating a series of ‘weighted decisions’.  If a website visitor fulfills a weighted decision’s criteria, its score is applied to the visitor.

A decision scorecard can then be leveraged in the context of another realtime decision, where a decision criterion can be met based on a visitor’s applied score.

Decision scorecards share a number of the features of a realtime decision.  The differences between a scorecard and a realtime decision are outlined below.