Twitter Direct offer content is similar to Twitter content; however, the maximum message length supported is increased from 280 to 9,970 characters. Where a Twitter offer is broadcast to an anonymous audience, a Twitter Direct message is sent to specific targets.
The Twitter Direct Offer Designer interface contains the following:
•Twitter Direct Message Content: this property contains a tabset, with Message and Preview tabs.
o Message: you can specify the message to be sent to offer recipients in this mandatory, updateable, multi-line field. You can include database column attributes, and text and text smart assets in offer content. The maximum length of content supported is 10,000 characters.
o Preview: you can visualize a preview of the offer's content using this tab. Each attribute, included directly or via another asset, in the offer content is listed to the right of the Preview tab. For each such parameter you can provide an illustrative Value to give an impression of the final delivered content.
•Picture: you can optionally include an image asset in your offer's content. You can browse for the same, or populate the property using drag and drop. Having chosen a Picture, you can clear your selection. When a Picture has been selected, the offer's maximum message length is set to 9,970.
•Shorten URLs: this section is as per the equivalent in the Twitter Offer Designer. Please see elsewhere in this documentation for further details.