Realtime decisions are the basic sets of rules that govern when content should or not be shown. Realtime decisions are created and edited in the Rule Designer. A number of types of realtime decisions are supported; notable types include:
•Database: allows you to define rules based on attribute values sourced from a visitor profile. For example, you might wish to target an offer based on a known visitor’s income.
•Offer: allows you to define rules based on a visitor’s previous receipt (or otherwise) of an RPI offer.
•Web Events: allows you to define rules based on a visitor’s interactions with a website, such as page visits and link clicks.
Full details of realtime decisions can be found in the Realtime Decisions documentation.