Offer Activity Execution – Salesforce Marketing Cloud MobileConnect SMS

The SMS message as defined within an SMS offer is sent to recipients when executed in production mode.  SMS messages are not sent in Test mode.

SMS messages are delivered by the Salesforce Marketing Cloud MobileConnect provider. 

Post-execution, SMS results are displayed at the offer’s results bubble and are available at the Results Window.  The fulfillment states supported by the channel are:

      Targeted: targeted prior to de-duplication

      Delivered: SMS message delivered successfully

      Failed: SMS could not be delivered

The result shown at the offer’s bubble and in the Count column in the Results Window reflects the count of records prior to de-duplication (duplicate numbers are not sent to Salesforce Marketing Cloud MobileConnect).

If the connection to the Salesforce Marketing Cloud MobileConnect service cannot be made, RPI repeats its attempt to connect every minute for 10 minutes before failing.

SMS results reflect the number of records sent to Salesforce Marketing Cloud MobileConnect, rather than the number of SMS messages that are ultimately sent successfully.  Records with null phone numbers are not sent to Salesforce Marketing Cloud MobileConnect.  SMS messages are not sent to phone numbers in the SMS suppression table.

If a URL shortener web adapter is associated with the SMS offer or channel, any URLs in offer content are shortened appropriately.

Messages that exceed the 160-character maximum length limit are split into 160-character chunks, with a separate SMS message being delivered for each chunk.