HTML Content Editor

The HTML content editor allows you to edit the contents of an email offer cell.  It is described in its own section within the RPI documentation.

You can use SQL and NoSQL auxiliary attributes in email offer content in the following contexts:

•      Embedded attributes

•      Embedded attributes within a text asset

•      Embedded attributes within an HTML asset

•      Embedded attributes within a smart asset's content

•      Attributes in a table asset

Note that you can create a link to a landing page by dragging a landing page from the toolbox and dropping it into the Cell Editor.  When you do so, the link’s Display text property is set automatically to the name of the landing page.

When including personalized links to external pages in email offer content, it is recommended to use the Insert Link functionality, to ensure that links are tracked correctly by RPI.  For more information, please see the Content Editor documentation.

Note also that anonymous auxiliary database attributes are not supported in this context.