Goal smart assets are created and managed in the Smart Asset Designer. A goal smart asset facilitates realtime A/B/n and machine learning-based optimization.
A landing page or external web page will have a defined goal. A goal is a web event such as ‘Link Click’. A goal smart asset must be configured with at least two pieces of content. In an A/B/n test, winning content is determined statistically as the content most likely to result in the goal being met and served to subsequent site visitors, with ongoing testing of a holdout group continuing thereafter. When machine learning is used, a site visitor’s profile is used to determine the most efficacious content to be rendered to assist in driving him or her to achieve a goal.
A goal smart asset can be published automatically when included in an RPI landing page or can be published independently for use in external web pages and applications.
Full details on goal smart assets can be found in the Smart Asset Designer documentation.