This section is shown to the bottom left of the Realtime Details report when a landing page version is displayed therein, and a goal smart asset is selected in the treeview.
It displays the following:
•Result: this property displays the most recent result of the goal smart asset’s being tested:
o In test phase.
o No Winner: indicates that the most recent test was unable to establish a winning content element.
o Winner selected: indicates that one content element was determined to be statistically significantly better than the alternatives.
•Winning asset: the name of the winner is displayed. You can navigate to the asset’s latest version using the button supplied.
•Information: provides additional detail to help qualify the result.
•Last evaluation: date/time
•Next evaluation: date/time
•Test phase complete: date/time
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