The following list represents all entries displayed in the training aids’ combined glossaries:
•Attribute: a criterion is based on an attribute. In the Gender is female example criterion, Gender is the attribute on which the criterion is based.
•Audience: A series of filter, suppressions and split (and other) blocks that allow you to define a list of contacts.
•Contact: A database record, typically representing a person such as an existing customer or prospect, whose details are stored in the marketing database that is accessible to RPI.
•Criteria: statements within a selection rule that help identify a segment e.g. Gender is female or Has made a recent purchase (singular of criteria is criterion).
•Audience Designer: the RPI interface in which an audience is created and edited.
•File System: the RPI file system allows you to save audience definitions as selection rule and audience files.
•Interaction: an email is sent to an audience by executing a workflow in an interaction.
•Offer: a message that you wish to send to a contact (typically a piece of email creative).
•Production Mode: when an interaction workflow containing an email Offer is run in Production mode, emails are sent to the specified audience.
•Segment: a subset of the contacts stored in your marketing database, all of whom share characteristics or qualities as defined by a selection rule.
•Selection Rule: a series of criteria that allow you to identify contacts that share the same qualities; a selection rule defines a segment.
•Selection Rule Count: having added criteria to a selection rule, you can refresh its count to see the number of contacts that share the same combination of attribute values. This lets you know how big your segment is, and the size of your audience.
•Test Mode: when an interaction workflow containing an email Offer is run in Test mode, emails are not sent. However, you can check whether the correct number of contacts were targeted.