Events Timeline

This section displays, in reverse chronological order, all instances of the current customer’s having been touched using a medium known to RPI.

The following event types are shown:

•      Fulfillment activity: representing a customer having been targeted by a Production fulfillment activity (e.g. an offer, export or control) within an interaction.  The following is displayed at a fulfillment activity:

'Targeted by [Activity name] in [Interaction name]'

•      Fulfillment state: representing a customer assuming a fulfillment state following being targeted by a fulfillment activity.  For example, a user would assume the 'Opened' state following receipt, and opening, of an email offer.  The following is displayed at a fulfillment state:

'[Fulfillment state] [Activity name]'

Note that only explicitly-assumed states stored in Offer History States (such as Opened, Clicked Through, etc.) are shown in the Events Timeline.

•      Page visit: representing a customer having visited an RPI landing page.  The following is displayed at a page visit:

'Visited [URL]'

•      Realtime decision: representing a customer having been the subject of a realtime decision (effected via a smart asset).  A realtime decision event is also created in respect of the customer having been the subject to a call to an RPI file via the RPI Realtime API.  The following is displayed at a realtime decision:

'Decision made for [Asset name]'

Note that page visit and realtime decision events are only listed when the currently-selected customer view’s Enable realtime lookup property is checked.