During execution of an activity that is downstream from another fulfillment activity, any records output by the preceding activity that match the inputs selected in the current activity are targeted. These include records in the following states:
•Targeted state: selected by default when configuring the downstream activity, Targeted represents all records output by the upstream activity.
•Email service provider-supplied states (e.g. Click Through). Note that, when a recipient clicks multiple URLs within an email, this counts as single Click Through.
•Any custom fulfillment states defined for the channel.
•Any combination of the above
Note that, if you select multiple states, the downstream activity will occur where records satisfy state A OR state B. Also, for a record to be counted as in a state, it must also satisfy the cumulative rules associated with all ancestor states (for example, a state flow might define a state of ‘Applied’, followed by child state ‘Accepted’; for record to qualify as Accepted, it must also satisfy the rules that define Applied).