Cell lists are stored as files in the RPI file system, the same way as any other file type. They are used to configure cell list blocks in the Audience Designer. A cell list block can be used to split an audience’s output into a series of discrete cells, each of which may then be handled separately in an interaction workflow. Each cell list block is based on the cell structure defined by its cell list. In this way, the same cell list can be used to configure many audiences.
Cells within a cell list are based on dimensions, which in turn can be based on attributes, selection rule qualification, metadata values assigned in an input audience or output membership, also determined by an input audience.
Having added dimensions to a cell list, you can then automatically generate cells based on unique combinations of dimensions’ values. You can also manage cells manually.