If a Twitter channel is configured within a broadcast, its selected offer supports the Twitter delivery method and the offer contains valid Twitter content not posted most recently using Twitter account, the Twitter message is posted using the account credentials defined within the Twitter channel. Any Pictures included in the offer are also posted.
If the Twitter message contains a URL, and the channel is configured with Google Analytics, web events or Matomo adapters, on following the link in the posted message, website activity can be tracked and monitored. This is carried out by the appending of query string parameters to the URL.
The following parameters are appended for a Google Analytics adapter:
•utm_source
•utm_medium
•utm_content
•utm_campaign
The following parameters are appended for a Web Events adapter:
•exid: ChannelExecutionID
The following parameters are appended for a Matomo adapter:
•clid: ClientID
•exid: ChannelExecutionID
The following parameters are appended for a Kissmetrics adapter:
•kme: DeliveryMethod
•km_exid: ChannelExecutionID
•km_campaign: Offer activity name
At Twitter broadcast execution via a channel to which one or more shortener (Bitly or Rebrandly) adapters are attached, each URL in the offer content accordant with the attached shorteners is shortened. If a Web site URL is provided at a shortener adapter, only instances of the URL quoted (and sub-addresses thereof) are shortened. If Web site URL is not provided, all URLs are shortened. All other attached web adapters are applied prior to shortening URLs. If more than one shortener adapter is attached to the channel, all are applied. Previously-shortened URLs are not shortened.
A warning message is displayed at execution of a workflow containing a broadcast if configured with a lengthy Twitter offer that contains a URL such that appending web analytics parameters in accordance with the channel setting will exceed the 140-character Twitter message limit. You can click OK to proceed with execution; however, the Twitter message posting will fail if too long. Note that shortened URLs are taken into account when determining the message’s length, if one or more shortener adapters is attached to the channel.
Having posted a Twitter message, RPI will report the following results, which are accessible in the Results Window:
•Replies
•Retweets
Additionally, if the channel was associated with one or more shortener adapters, the following result is available:
•Click count: if Append execution ID was checked at the shortener adapter, an 'exid' parameter is appended to any shortened link. When this is the case, only clicks of shortened URLs made from the offer content are counted. If exid is not appended, all clicks of shortened URLs are counted.