You can post a message using a LinkedIn account via a broadcast activity. The message is posted in accordance with settings at the LinkedIn offer and channel.
The message is shared with all LinkedIn members, or just connections, as per the offer’s definition.
The message includes a company image and name, derived from the account with which the channel is configured. Clicking either navigates to the company’s information page.
If the message included a link, it is displayed, accordant with offer settings, below the posting.
If the message contains a URL (in the message, link or post action), and the channel is configured with Google Analytics, web events or Matomo adapters, on following the link in the posted message, website activity can be tracked and monitored. This is carried out by the appending of query string parameters to the URL.
The following parameters are appended for a Google Analytics adapter:
•utm_source
•utm_medium
•utm_content
•utm_campaign
The following parameters are appended for a Web Events adapter:
•rpcid: RPContactID
•exid: ChannelExecutionID
The following parameters are appended for a Matomo adapter:
•clid: ClientID
•exid: ChannelExecutionID
The following parameters are appended for a Kissmetrics adapter:
•kme: DeliveryMethod
•kmi: Contact Key
•km_exid: ChannelExecutionID
•km_campaign: Offer activity name
Note that only metric, and not state results, are returned by web events adapters in a LinkedIn broadcast.
At LinkedIn broadcast execution via a channel to which one or more Bitly adapters are attached, each URL in the offer content accordant with the attached Bitly adapters is shortened. If a Web site URL is provided at a Bitly adapter, only instances of the URL quoted (and sub-addresses thereof) are shortened. If Web site URL is not provided, all URLs are shortened. All other attached web adapters are applied prior to shortening URLs. If more than one Bitly adapter is attached to the channel, all are applied. Previously-shortened URLs are not shortened.
If the channel was associated with one or more Bitly adapters, the following additional result is available:
•Click count: if Append execution ID was checked at the Bitly adapter, an 'exid' parameter is appended to any shortened linked. When this is the case, only clicks of shortened URLs made from the offer content are counted. If exid is not appended, all clicks of shortened URLs are counted.