When you target a prospective website visitor with an outbound communication (typically an email) containing a link to an RPI landing page, you can include within that landing page attribute or audience segment smart asset.
The same applies when you include in a landing page an HTML asset containing a smart asset as described.
Non-realtime smart assets will only serve personalized content in the event of their being browsed via a link included in an outbound RPI communication. When a non-realtime smart asset is included in a landing page, an indicator is displayed at the Preview section to indicate that dynamic content will only be rendered when landing page navigated to via such a link.
The indicator can be removed or redisplayed using the Show/hide Information Labels over the Page Preview toggle button shown at the Preview toolbar.
When a message recipient navigates a link to a landing page, the dynamic content rendered at the page is accordant with the rules defined at the smart asset.