Advanced smart asset content is assessed for applicability in the same manner as other smart assets, with the following caveats:
• Content applicability is considered on a variant basis, as, when an advanced smart asset is included in an offer or web page, it is a variant that is added to these contexts.
• Message qualification rules are assessed as part of this process (for more information, please see that subject’s documentation).
• Any message eligibility restrictions and allocation caps are also applied