Advanced smart assets are a specialized type of smart asset, and are also managed in the Smart Asset Designer. They allow you define:
•A series of ‘variants’, and default content for each. A variant might represent a web page element, such as a hero image or header.
•A series of messages, at which content can be defined for each variant.
•Qualification rules, attached to messages within the advanced smart asset. When the rules attached to a message are satisfied, the content associated with each variant can be rendered.
The following qualification rules are supported:
o Message rule: the rule is satisfied if the visitor meets the criteria defined within a related selection rule or realtime decision.
o Local history rule: a visitor’s previous receipt of messages – both inbound and outbound – is stored in their visitor profile. A local history rule is satisfied on a visitor’s having (or having not) previously received a message served by the current advanced smart asset.
o External history rule: an external history rule is satisfied on a visitor’s having (or having not) previously received a message served by an advanced smart asset other than the current asset.
Full details on advanced smart assets can be found in the Smart Asset Designer documentation.